7:00 am – 8:30 am
Wednesday 1st July, 2015
Phil Sims – CEO of Robern Menz
Phil is the 4th Generation to work in the Sims family business – Robern Menz. Phil has grown up with the unique dynamics of a family in business. After completion of his undergraduate degree and then 3 years of external experience with multinational firm Schwarzkopf (personal care products), Phil joined the family business having returned to Adelaide from Sydney in 1992 (when Robern acquired the Menz Confectionery business from Arnott’s Biscuits). He commenced with this newly merged business as Sales/Marketing Director and was promoted to the role of Chief Executive Officer in 2001. In 2013 Phil was awarded the ‘Leader’ award at the South Australia Food Industry awards.
Robern Menz manufacture and market brands including Menz Confectionery (FruChocs, Crown Mints, Choc Honeycomb) and Robern Fruit snacking products. The retail arm of the business ‘The Menz FruChocs Shop’ include stores at McLaren Vale, Glynde and Hahndorf. Menz FruChocs was acknowledged in 2005 as an official icon of South Australia by the National Trust. Robern Menz has been inducted into the South Australian Family Business Hall of Fame (2004) and the South Australian Food Industry Hall of Fame (2013). Robern Menz was voted by South Australian consumers as their favourite SA food business (inaugural ‘Consumer Award’, 2013 SA Food Awards). In 2008 Robern Menz celebrated 100 years of family business ownership by the Sims family.
Stan Kontos is a speaker, coach, entrepreneur and author with a passion for developing human potential.