6.30 am – 8:30 am (for 7:00 am start)
Wednesday 2nd October 2019
Shane Radbone Shane Radbone – Specialist in Business Development
Entrepreneurship, Business Growth and Sales Success
Shane was an SANFL and AFL footballer with Sturt and Essendon that as a 19 year old founded EFM, Executive Fitness Management in 1991.
Over the course of 10 years, he grew EFM into the largest corporate fitness business in Australia with more than 4,500 clients and 30+ franchise sites. In
1994, Shane was awarded the Australia Day business award for contribution to the Industry.
Shane successfully sold the company in 2000.
In 2000, Shane was appointed CEO of Wendy’s Ice Cream. In 6 years, he grew that business from $75m turnover to +$125m. This resulted in the successful sale of Wendy’s in 2006 to private equity.
Shane was awarded the Young Leader of the Year award in 2005 for South Australia.
In 2006, he was awarded the National KPMG Advise bank business award for work completed in the business arts industry for business planning in the sector
In early 2010, Shane was appointed COO of 7-Eleven, a $3.5bn convenience store chain with more than 700 stores. Shane was integral in the acquisition of Mobil retail, one of the largest private company purchases in Australia in the past decade. (+$550m)
At 7-Eleven, he introduced the “Retail Activation” program, which was aimed at driving a selling culture into a business with very low levels of service. Many stores in this program, experienced a 30-40% growth in sales as a result of this program. In his franchising career, Shane has interacted with more than 5,000 franchisees.
Shane has a passion for people and sales.
In 2012, Shane took a financial interest in the Essential Brands Group, which owns brands such I Luv Coffee, I Luv Slush and I Luv Yoghurt with more than 16,000 customers. Shane has successfully sold his interests in this business in late 2014.
In 2013, Shane won an Australian landmark court victory against Google, with the identity disclosed under a court order of an internet troll, who was a disgruntled ex-franchisee. This demonstrates his ability to fight for what he believes. It was a landmark case now used in most legal courses.
In December 2014, Shane was headhunted to become CEO of Cheap as Chips, a successful Discount variety store that operates more than 35 stores in SA, VIC and NSW with more than 3000 staff and a turnover of $150m. In 2016, Shane took a major stake in the business as part of a MBO buy out in 2015.
Shane and his wife Tori, are also active with the Yalari Indigenous program. They currently have 3 indigenous boy living with them as a mentor program inclusive of 3 of their own children. Shane is also Chairman of the Eddie Betts Foundation.
Shane has completed 11 marathons, (including 4 New York marathons, London, Paris, Chicago, Boston and the Great Wall of China).
Shane has also completed the Kokoda track and was a previous director of Brink Productions, inaugural Chairman of the Julian Burton Burns trust and former board member of the St Vincent De Paul Business Development Committee in South Australia.
Shane now sits on a variety of boards, and has interests in a number of businesses, ranging from retail, solar, finance and indigenous businesses.
Join us at Breakfast at the Next Level, on Wednesday 2nd October 2019, when we welcome Shane Radbone, one of South Australia’s most dynamic and successful chief executives. Currently, Shane is the Managing Director of the Radicle Group, a family-owned business specialising in business development and sales processes for companies.
Shane has impressive form in interacting with franchisees and boosting business growth. More than 30 years ago, at age 19 and while still contracted to the play for the Essendon Football Club, he founded Executive Fitness Management (EFM), which become the largest corporate fitness business in Australia. With a passion for people and driving sales, Shane will share with us some insight into how he has advanced several businesses in a short timeframe.
Entrepreneurship, Business Growth & Sales Success
with Shane Radbone
Over the course of a decade, Shane grew EFM to include more than 30 franchise sites across four states, serving in excess of 4500 clients. EFM provided services to companies including Santos, F.H. Faulding, Australia Post, BHP and Lion Nathan.
In 1994, he was awarded the Australia Day Business Award for contribution to the fitness industry.
By the year 2000, Shane had sold EFM and was operating as Chief Executive of Wendy’s Supa Sundaes. In just six years, he had increased the business from $75 million turnover to more than $125 million, resulting in the sale of the enterprise to private equity. Again, he was awarded for his achievement, receiving the state Young Leader of the Year prize in 2005.
New challenges continued to drive Shane’s business ambitions. He was appointed Chief Operating Officer of 7-Eleven in early 2010. Already a $3.5 billion chain with more than 700 stores, he was integral in 7-Eleven’s acquisition of Mobil retail, worth more than $550 million, making it one of the largest private company purchases in Australia in the decade prior.
While at 7-Eleven, Shane inducted the ‘Retail Activation’ program. Aimed at enforcing a culture of selling into a business with otherwise low levels of service, many of the 7-Eleven stores recorded 30-40% in sales growth as a result of the program.
For two years from 2012 to 2014, Shane took a financial interest in the Essential Brands Group, owning brands including I Luv Coffee, I Luv Slush, and I Luv Yoghurt, serving more than 16,000 customers.
Late in 2014, Shane was headhunted to take on the Chief Executive role at Cheap as Chips, a chain of discount variety stores operating more than 35 outlets in South Australia, Victoria and New South Wales, with more than 3000 staff and a turnover of $150 million. He took a major share of the business as part of a management buyout in 2015.
In addition to managing the Radicle Group, Shane is an active member of the Yalari program, providing Indigenous children from rural and remote Australian communities with the opportunity to receive a full boarding school scholarship to see them through their entire secondary education. He is Chairman of the Eddie Betts Foundation, which also supports Aboriginal and Torres Strait Islander youngsters to complete secondary school.
Shane sits of various other boards and has interests in several businesses, including those in the retail, solar, and finance sectors. He was the inaugural Chairman of the Julian Burton Burns Trust, and is a former board member of the St Vincent de Paul Business Development Committee, in South Australia.
Away from work, Shane has completed 11 marathons, including four New York marathons, and events in London, Paris, Chicago, Boston, and the Great Wall of China. He has also completed the Kokoda Track.
Join us to hear from Shane Radbone, one of the country’s best business and entrepreneurial speakers, and take away a wealth of inspiration about how you can drive your business’s growth.
The SOL Results team looks forward to welcoming you in October. Buy your tickets now to secure your place!
Stan Kontos is a speaker, coach, entrepreneur and author with a passion for developing human potential.